Friday, January 30, 2009

i <3 virgin america

Back in September, I flew up to San Fran on Virgin America, and it was one of the best flying experiences I'd had. I thought the brand had done an amazing job of standing apart from all other airlines in every way, from their check-in kiosks (very futuristic, sleek and colorful) to their in-flight personal screens (choose your game, tv show, movie... i played Mahjong the entire flight). The thing I loved most was the safety instruction video, which was so tongue-in-cheek, making fun of the safety rules and explanations (something along the lines of, "for the .4% of you who have never put on a seatbelt before and/or don't know how, here's how to buckle). I was laughing throughout.

I got my mail yesterday, and one of the envelopes poking out of the pile said, "Important stuff about your account." I said to myself, whatever this is, it's gotta be a joke. I pull the whole thing out and what do you know, it was a Virgin America mailing (re: my Elevate account). And it all made sense. And I loved them even more.

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